Behind the Design

Our designs stand out among the rest because of the art and passion that goes into each stamp. Take a closer look into how each print is created through India's long-held art - hand block printing.

FROM INSPIRATION TO FRUITION

It all starts at home, in Orange County, where we brainstorm what inspires us and what we envision for our next collection. Once we have an idea in mind, we work with artisans in Jaipur, India, who design and hand carve each and every wooden block that’s used to create the prints you see here.

Because each print can encompass multiple colors and multiple layers of different blocks/designs, the process to print one scarf or one throw can take days, allowing time to dye the fabric, print, dry, print, dry, etc. After the printing is done, each piece is then naturally dried in the natural sunlight, which unfortunately adds to the time in the creative process, but thankfully also adds to the natural beauty, making each piece truly unique.

The art of hand block printing has existed in India for generations, and is what makes our prints and hues shine in ways that couldn't if it were printed by machine. Each piece is uniquely created by hand and entirely one of a kind.